Feline Natural is a New Zealand-based brand (headquartered in Christchurch) and all of their products are made in New Zealand.

They source and process their ingredients in New Zealand, taking advantage of the country’s clean supply chain and high-welfare standards.

Feline Natural uses named meats (e.g., beef, lamb, chicken) and premium wholefood ingredients from New Zealand.

They exclude fillers, grain-based meals, artificial colours, flavours or unnecessary thickeners, especially in their wet and freeze–dried lines.

Feline Natural uses high-meat formulas and fewer carbohydrates than many conventional diets, it’s recommended to transition over about 7–10 days by gradually increasing the new food while decreasing the old.

Monitor your cat’s digestion, energy levels and stool as the change happens.

Feline Natural’s grain-free, filler-free formulas reduce many common triggers.

However, if your cat has a specific protein allergy (e.g., lamb or chicken), you’ll need to check the recipe ingredients and possibly consult your vet.

Feeding amounts depend on the cat’s weight, age, activity level, and whether you are feeding dry/kibble, canned/wet, or freeze-dried. Refer to the feeding guide on the packaging.

Store unopened cans, bags or pouches in a cool, dry place away from direct sunlight. Once opened, refrigerate or follow label instructions.

The brand uses high-quality ingredients and minimal fillers, proper storage helps retain freshness and nutritional integrity.